Which Promotional Product Is Right For Me?

There are thousands of promotional products from which to select. But what looks good in a catalog or works for another business may not be right for you. Those promotional items proven to be the most effective are the ones that:

• Meet pre-defined objectives
• Tie-in or are a "good fit" with the promotional event or program
• Meet budget requirements but are not selected on the basis of budget availability alone
• Appeal to and are appropriate for the target audience
• Are consistent with the organization; convey the desired image or message of the giver

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